Stories

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What should startups focus on for their pitches? Week 7 of the Nature-Accelerator 2018

July 17th, 2018|

Pitching If we say “Pitch us your startup” what would you talk about? The mechanism behind your product or service? To what extent should it be technical? The milestones you have achieved so far? A [...]

How can startups rethink corporate communication? Week 6 of the Nature-Accelerator 2018

July 12th, 2018|

Corporate communication What shape of story do we want the audience to experience? Without any change in the intensity of emotions or in plot, the stories would be linear. But from whose perspective do we [...]

Why should startups learn the language of financial planning and accounting? Week 5 of the Nature-Accelerator 2018

July 4th, 2018|

Financial Plan and Accounting "Regular financial analysis can help startups to survive while meeting all liabilities; to make profit, rewarding proprietors and providing adequate finance for the business investments; and to grow, increasing sales, market [...]

How can startups keep customers loyal? Week 4 of the Nature-Accelerator 2018

June 26th, 2018|

Marketing & Sales Better to keep a loyal customer rather than to gain a new one, according to Peppers and Rogers. Five steps to marketing strategy are: one, to listen to your customer; two, to [...]

How can startups use ‘corporate culture’ to innovate and embrace disruption? Week 3 of the Nature-Accelerator 2018

June 21st, 2018|

Corporate culture Corporate culture is the main instrument for corporate management, and one way to deal with the unintended negatives of growth. While startups or any business may dream of growth, with growth may come [...]

How do we analyze a startup market? Week 2 of the Nature-Accelerator 2018

June 12th, 2018|

Market Analysis Six forces press a company: competitive rivalry, threat of new entry, threat of substitution, supplier power, buyer power and complementary productives. While startups may face challenges breaking into and are remaining in the [...]